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My Web Design
Portfolio
Hej! I’m Lisa, a sunny wave-loving UX/UI Web Designer from Sweden. I help small teams turn visitors into customers with high-converting, user-friendly websites—whether through strategic redesigns or building from scratch to bring their business online 🚀
Lean/Agile UX/UI
Web Design & Dev
E-Commerce
SEO
CRO Design
GEO/AEO
E-mail Marketing Design
Graphic/Visual Design
Content creation
Social Media Content
Google Tags
Business & Design Strategy
Interaction Design
Iterative Design
In my toolbox
I have a knack for making pixels behave, crafting clear messaging, staying on top of changing priorities and decoding analytics using various tools, including:
Figma
Adobe CC
HTML & CSS
CMS & CPT
Schema markup
Data tracking
Visit my work
Curious about the real-world results? Tap any project to launch the live website and see my work in motion. If you have any questions or want to discuss a project, please reach out!
WordPress
Bricks Builder
Custom design
Copywriting
Information architecture
Orthodontic clinic: Dr. Siebelist
Visit website
Selected clients: overview
The project included:
Responsive design
SEO
Multilingual site
Data tracking
Custom post types
Dynamic data
Strong CTAs
Content creation
Copywriting
Speed & Performance
Optimized for conversions
UX writing
Improved Information architecture
Clarified service offering
+0%
SEO optimization score
SEO & Conversion optimized multilingual site
Design & WordPress development. User-friendly website with search engine optimized content in three different languages. Improved information architecture, content and page performance.
About client: SME Orthodontist practicing in Algarve & Lisbon region, Portugal
The project included:
Responsive design
Strong CTAs
Contact form
Multilingual site - WPML
FAQs
UX writing
Style guide
Branding
Car models overview
Speed & Performance
Clarified selling process
Optimized for conversions
Trust-building elements
Conversion-optimized and user-friendly interface
Branding, design & WordPress development. Conversion rate optimized website that keeps the visitor informed.
About client: SME Car dealer in Finland buying used cars for export to Africa.
+0%
SEO optimization score
The project included:
Responsive design
Data tracking
SEO
Keyword optimization
Contact form
Enhanced navigation
FAQs
Style guide
Improved accessibility
Trust-building elements
Optimized for mobile UX
Improved Information architecture
Optimized for conversions
Google maps integration
Website redesign optimized for local search engine results
Design & WordPress development. Implemented SEO strategy placed clinic among the top-ranking businesses in local searches. Optimized for mobile bookings and enhanced usability by improving navigation, hierarchy and contrast.
About client: SME Female Osteopath with over 30 years of experience, practicing in Sweden.
Streamlined booking process
Redesign & WordPress development. Optimized for a user-friendly and streamlined booking process.
About client: SME organizing luxurious pop-up picnics in Lisbon region, Portugal.
The project included:
Responsive design
Strong CTAs
Streamlined booking process
Contact form
UX writing
FAQs
Visual storytelling
Optimized for mobile bookings
Clarified service offerings
Calendar integration
Enhanced navigation
CRO
Speed & Performance
Trust-building elements
Snippets of my work
The project included:
Responsive design
SEO
Multilingual site
Data tracking
Custom post types
Dynamic data
Strong CTAs
Content creation
Copywriting
Speed & Performance
Optimized for conversions
UX writing
Improved Information architecture
Clarified service offering
+0%
SEO optimization score
SEO & Conversion optimized multilingual site
Design & WordPress development. User-friendly website with search engine optimized content in three different languages. Improved information architecture, content and page performance.
About client: SME Orthodontist practicing in Algarve & Lisbon region, Portugal
The project included:
Responsive design
Strong CTAs
Contact form
Multilingual site - WPML
FAQs
UX writing
Style guide
Branding
Car models overview
Speed & Performance
Clarified selling process
Optimized for conversions
Trust-building elements
Conversion-optimized and user-friendly interface
Branding, design & WordPress development. Conversion rate optimized website that keeps the visitor informed.
About client: SME Car dealer in Finland buying used cars for export to Africa.
+0%
SEO optimization score
The project included:
Responsive design
Data tracking
SEO
Keyword optimization
Contact form
Enhanced navigation
FAQs
Style guide
Improved accessibility
Trust-building elements
Optimized for mobile UX
Improved Information architecture
Optimized for conversions
Google maps integration
Website redesign optimized for local search engine results
Design & WordPress development. Implemented SEO strategy placed clinic among the top-ranking businesses in local searches. Optimized for mobile bookings and enhanced usability by improving navigation, hierarchy and contrast.
About client: SME Female Osteopath with over 30 years of experience, practicing in Sweden.
Streamlined booking process
Redesign & WordPress development. Optimized for a user-friendly and streamlined booking process.
About client: SME organizing luxurious pop-up picnics in Lisbon region, Portugal.
The project included:
Responsive design
Strong CTAs
Streamlined booking process
Contact form
UX writing
FAQs
Visual storytelling upgrade
Optimized for bookings done from mobile
Clarified service offerings
Calendar integration
Enhanced navigation
Optimized for conversions
Speed & Performance
Trust-building elements
My educational background
Further education
Interaction design: AI as a design material in emergent technologies
2024 Kristianstad University
Web Design & Development
2024 Luleå University of Technology
Graphical User Interfaces (GUI)
2024 Luleå University of Technology
UX & Interaction Design
2023 Kristianstad University
Graphic Design
2022 Linnaeus University
Digital Photography & Digital Imaging for Photo and Film
2022 Mid Sweden University
Bachelor’s degree
B.A. Service Management
2013-2016 Lund University
Business Management
2015-2016 ISCTE Business School
Exchange semester (Erasmus)
Languages
Swedish (native)
English (professional)
Danish & Norwegian (excellent reading & hearing comprehension)